Digital Marketing Executive (Hybrid/Remote)

Location: Hybrid (Work from home with one day a week in the office for the first few months)

This is a great opportunity to join a fast growing business, where you work within a friendly team, and have the opportunity to develop a career.

Key Attributes

• Self-Starter: Able to independently manage tasks and show initiative.
• Enthusiastic and Adaptable: Eager to explore various areas within digital marketing and bring fresh ideas.
• Versatile: Can wear multiple hats and handle a broad range of responsibilities.
• Excellent Communicator: Skilled in clearly conveying ideas, managing internal and external stakeholders, and crafting effective messages.

Core Responsibilities

• Email Marketing: Develop email campaign concepts, create email content, and manage A/B testing to optimise engagement.
• Social Media Management: Oversee social media content creation or manage external partners to maintain 10+ posts per month.
• Campaign Assistance: Assist in creating communication flows for different user segments (homeowners, trades) including SMS and direct mail campaigns.
• Ad Creative Development: Create, test, and refine ad creatives for Meta and Google platforms.
• Campaign Testing: Experiment with display campaigns (GDN, Taboola) and test LinkedIn ad strategies.
• Content Support: Collaborate on content generation, editing, and managing PR/influencer partnerships.
• Keyword & Campaign Research: Conduct keyword research and set up Google Search campaigns.
• Brand Building: Support both online and offline brand campaigns with strategic planning and execution.
• Promotions & Campaign Development: Create promotions that cater to various audience segments.

Minimum Requirements

• Experience: 2+ years in digital marketing, with a broad skill set rather than a narrow specialisation.
• Paid Social: Hands-on experience with Meta (Facebook/Instagram) advertising.
• Email & SMS Marketing: Practical knowledge of email and SMS marketing techniques, including audience segmentation and funnel development.
• Paid Search: Proficiency in managing Google and Bing Ads campaigns.
• Communication Flows: Experience in setting up automated communication flows for marketing funnels.

Preferred Skills (Not all essential)

• SEO & Content Marketing: Working knowledge of SEO, content marketing strategy, and keyword analysis.
• HTML & Basic Design: Basic HTML skills and experience collaborating with design contractors or using design tools like Canva/Adobe.
• Analytics & Tracking: Experience with analytics tools and tracking setup, such as Google Analytics, Ahrefs, SEMrush, and Google Search Console.
• Generative AI Tools: Familiarity with ChatGPT or similar tools to support content ideation and creation.
• Affiliate Marketing: Experience in affiliate management or partnership development.

Prerequisites

• Tools: Proficiency in Excel, Word, Canva, and Adobe software.
• Work Style: Ability to work from home with occasional in-office collaboration.

What We Offer

We’re excited to provide a unique opportunity to grow with us during an exciting time in our journey. As part of our team, you’ll gain hands-on experience alongside skilled marketers, developers, and other professionals, learning from their expertise and contributing directly to the future of our company. We are a friendly, fun, and highly focused team that values collaboration and innovation. Here’s what you can expect:

• Competitive Salary: Starting salary negotiable plus performance-based bonuses.
• Permanent Contract: Full-time role, 35 hours per week, Monday through Friday.
• Private Medical Coverage: Comprehensive private medical insurance as part of our benefits package.
• Holiday Incentive: Enjoy increased holiday entitlement for each year of service.
• Flexible Environment: Casual dress code, office perks like a pool table, and team away days.
• Career Growth: Fast-track opportunities for career progression and rapid pay growth for high-performing team members.
• Continuous Learning: Access to development resources and training to support your career.
• Incentives: Cash bonuses based on individual and team performance.

If you’re looking for a role where you can make a real impact, develop rapidly, and join a team that values your input, we’d love to hear from you.

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