Marketing Communications Specialist

Job Summary:

We are looking for an experienced Marketing & Communications Expert. The person will be responsible for managing the ongoing marketing alignment between the company’s business segment with needs, trends, and preferences of assigned market.

Develops strategies and leads the activities that drive acquisition, growth, and retention for the UK. This role will define and implement tactics aligned with the business, markets, and sales to drive business opportunities, awareness, demand, and sales enablement.

This position is part of the Regional Office ‚Marketing & Communications‘ and is managed by the Regional Officer M&C.

Key Responsibilites:

• Consulting, conception and implementation of integrated marketing campaigns (for the business streams and eventually other Cross-Business), and may be part of global/regional or local campaigns while ensuring performance and/or effectiveness
• Comprehensive definition of customer journeys, campaign objectives, media types and design tools
• Project management responsibility for the realization and implementation of parallel campaigns and exchanges for the purpose of cross-selling
• Continuous optimization of integrated campaign performance across all channels
• Primary contact person for the business stream
• Expert advice and operational responsibility for the use of resources and their effectiveness on the basis of the marketing budget
• Development of ideas and mediation between internal clients and the creative team
• Collaborate with key stakeholders and data analysts to segment and validate target groups and recommend channels to reach them.
• Management and coordination of the procurement and production of all integrated campaign materials
• Create a content calendar, manage content creation and production across all channels as part of an integrated campaign
• Conduct post integrated campaign analysis (including KPI reports), understand stakeholder feedback and share insights for future integrated campaigns
• Development and implementation of measures to optimize campaigns

What we expect of you?

• University degree or comparable professional qualification in marketing
• At least three years of experience in the management of integrated marketing & communications campaigns with the involvement of internal and/or external agencies
• Demonstrated strong consulting skills and in-depth knowledge and experience in inbound and performance marketing and social media
• Extensive knowledge with SEM, SEO and social media mechanisms
• Expert knowledge in the creation of strategies, business performance and planning processes, and the ability to effectively place future plans in the current context
• A networker with the ability to work in a complex organization across multiple hierarchical levels and as part of a team, as well as ensuring that key stakeholders are involved on an ongoing basis
• Distinct experience in the field of visualization of facts as well as the ability to think conceptually
• Strong awareness of meeting targets and campaign deadlines
• Excellent judgment and creative problem solving skills
• High degree of creativity, communication skills and assertiveness
• Strong planning and organizational skills with the ability to successfully multitask
• Customer focus with the ability to persuade, engage and build effective relationships with colleagues
• Ability to work effectively with senior management
• Independent and solution- and result-oriented way of working
• Experience with budget allocations and BI and analysis tools
• English language; other languages are an advantage
• Knowledge of the market is an advantage

What we can offer you?

• Hybrid work model and flexible working hours
• Annual bonus subject to company and individual performance
• A package of benefits: private medical care, group life insurance, workplace pension scheme, employee discounts, Salary sacrifice options
• Well being Support
• Work in a friendly, diverse and high-qualified team with positive and cooperative working atmosphere
• International environment and daily usage of foreign languages
• Real development opportunities
• Direct communication and no formal dress code
• Employee referral program

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