Customer Marketing Manager

Overview

We are hiring for a Customer Marketing Manager to take ownership of customer marketing and ABM functions. Working closely with the strategic sales team to drive customer advocacy, retention, penetration and expansion through marketing activities that provide insight, analysis, customer-centric collateral, case studies, campaigns and events.

The Role

Responsibilities:

• To develop and deliver short-term and long-term ABM strategies and campaigns.
• Providing customer analysis to identify potential demand, solution white space, target personas and engagement mapping.
• Working collaboratively with the strategic sales team and product marketing manager to align our GTM strategy with our customers’ needs.
• Devising targeted value propositions and customer-centric collateral and campaigns
• Reporting on account advocacy, retention, engagement and other core KPIs.
• Develop a deep understanding of our products and services to communicate the value proposition to our customers effectively.
• Work with the sales team, content manager, copywriters and design agencies to create case studies, testimonials and decks.
• Leverage the marketing tech stack (Salesforce/Hubspot/Zoominfo/Google/Wordpress) to share insight and provide reporting, tracking, and accountability.

Person Specification:

• Have 5+ years of experience and suitable marketing qualification coupled with a passion for customer-centric marketing and a strong understanding of the B2B technology marketplace.
• Have a proven track record of crafting account-based marketing plans that drive engagement and pipeline.
• Have excellent analytical skills, a good understanding of customer analysis, and utilising engagement data to full potential
• Excellent customer-facing, relationship building and internal communication skills
• Be proficient in using CRM systems (e.g., Salesforce), account prospecting lists, intent tools (Zoominfo, Demandbase, Cognism), and PowerPoint.
• Provide strong project management skills who can successfully coordinate and direct multiple stakeholders, messaging, contact data, content assets mix, and timing to the customer-centric campaign execution.
• Has experience partnering with external agencies and influencing internal content and creative teams.
• Experience in planning and maintaining ABM campaign budgets and proving value and ROI
• The ability to react and dynamically respond to the needs of the sales team and business, constantly seeking to expand reach and opportunities in active accounts.

Why Join Bell

• We prioritise internal development opportunities and offer access to our Udemy training platform
• Competitive Salary
• Flexible remote working and a supportive environment for varying personal circumstances
• A diverse and inclusive work culture
• Modern vibrant workplaces
• Company pension
• Private healthcare/dental care
• Cycle to work scheme
• And much more!

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