Gleeson Recruitment Group are pleased to be working with a leading retailer to recruit for a Digital Marketing Executive on a permanent, full time basis.
Title: Digital Marketing Executive
Location: Walsall
Salary: Up to £28,000
Contract: Perm, full time, hyrbid in office 3 days per week
The Role
We are recruiting for a Digital Marketing Executive on behalf of a well-established UK retailer. This role will focus on managing and optimising digital content strategies, coordinating email marketing campaigns, and enhancing customer engagement across online platforms.
Responsibilities
Execute the online content strategy aligned with communication plans, using suitable channels to meet audience needsManage all aspects of email campaigns, including planning, segmentation, testing, and performance optimisationDevelop and maintain email marketing test plans, analyse results, and provide insights for continuous improvementTrack and evaluate email performance, offering recommendations based on customer trends and behavioursOversee website content to ensure it provides an optimised, user-friendly, and brand-consistent experienceUpdate the content management system (CMS) regularly for promotions, seasonal events, and ad hoc campaignsUtilise CRM tools to identify and maximise online marketing opportunitiesManage and optimise mobile and digital display ad campaigns, with a focus on ROI and effective targetingLead SEO efforts for relevant content areas, updating regularly through SEO tracking toolsEnsure GDPR compliance across all data handling, including data transfer, hygiene, and opt-out managementProvide regular performance reports, delivering actionable insights to the businessCollaborate with in-house teams to develop engaging and brand-aligned creative contentBuild strong relationships with internal and external stakeholders, fostering collaborationStay informed on digital trends to maintain competitive advantage and drive innovationWork with digital team members to ensure consistency and relevance of online contentSupport the Digital Marketing Manager to ensure all online channels align with the customer journeyCandidate Criteria
Strong analytical and numerical skills, with a data-driven approach to digital marketingExcellent time management, planning, and organisational abilitiesKnowledge of the retail or convenience sector beneficialProficiency in email marketing platforms, product catalogues, and CMS systemsStrong interpersonal skills for building relationships with internal and external stakeholdersRelevant degree or qualification in marketing (e.g., CIM or similar)Background in digital marketing or e-communications within a commercial environment preferredExperience in developing customer-focused, engaging online contentSkilled in utilising CRM systems for optimising digital marketing campaignsFamiliarity with SEO best practices and compliance with GDPR guidelinesTeam player with a collaborative approach and adaptability to new digital platformsAbility to understand the customer journey and digital channel rolesExperience in delivering concise reports to inform business decisions
Please apply for more information
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